Nestled in the heart of Germany’s southwest, the historic town of Metzingen Has written history in the development of the textile industry. From a small industrial town, Metzingen transformed into a global fashion site, drawing over 4 million visitors annually. This isn’t just another shopping centre – it’s a pioneering concept that has redefined the factory outlet experience in Europe.
At Outletcity Metzingen luxury meets trends, and the hunt for designer bargains is elevated by world-class amenities. From its groundbreaking online shop launched in 2012 to its innovative blend of digital and physical retail experiences, Outletcity Metzingen continues to push boundaries. But what truly sets this fashion paradise apart are the unexpected perks that turn a simple shopping trip into an unforgettable journey.
A museum that tells the story of fashion, a boutique hotel for the ultimate shopping getaway, a luxurious lounge to recharge, and even a skincare clinic for some mid-spree pampering – these are just a few of the attractions that make Outletcity Metzingen the ultimate destination for the discerning shopper. Let’s explore the extra touches that elevate this fashion city beyond mere retail therapy into a full-fledged lifestyle experience.
Luxury Stores That Are A Backstage Pass To The Designer World
Just 30 minutes from Stuttgart, Outletcity Metzingen is a shopper’s dream come true, blending luxury, fashion, and incredible deals in one stylish destination. With over 170 premium and luxury brands like Burberry, MCM, Michael Kors, Nike, Polo Ralph Lauren, Tommy Hilfiger, and the world’s largest BOSS outlet, this is far from your average shopping experience. With discounts of up to 70% off compared to the recommended retail price—yes, that’s the kind of exclusive pricing that makes shopping here feel like a treasure hunt for fashion lovers.
Here, flagship outlet stores of the world’s most prestigious designers are set against a backdrop of award-winning architecture. The atmosphere is as chic as the brands, making every visit feel like a VIP experience.
And just when you think it couldn’t get better, Enzian Höfe—Outlet City’s newest expansion—takes the shopping experience to the next level. With a portfolio that includes beauty, home & living, watches, and jewellery, this area is a paradise for anyone with a passion for stylish living and wellness. Brands like Le Creuset, Pandora, Ravensburger, Villeroy & Boch, and Kneipp join familiar favourites such as Douglas, WMF, Zwilling, and Möve, offering everything from home decor to self-care essentials.
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The Museum at Outletcity Metzingen
Outletcity Metzingen, renowned for its vast selection of luxury and premium brands, now offers a deeper look into its remarkable journey with the opening of ‘The Museum’. This museum, located at the birthplace of the world-famous brandHugo Boss, presents the town’s transformation from a modest textile hub into a global shopping destination.
Through a carefully curated exhibition, visitors can explore key moments in Metzingen’s history, including its close connection to the iconic Hugo Boss brand. The museum offers an immersive experience that highlights how a small town developed into Europe’s largest outlet, with milestones depicted through interactive displays and multimedia elements.
The Museum is housed in a historic building from 1877, which later served as the first Hugo Boss factory. Inside, the exhibition unfolds across three distinct narratives, allowing visitors to engage with the city’s past through visual and auditory experiences.
The creative concept includes personal stories from citizens of Metzingen, unique interactive features like “audio showers” and a media table showcasing Metzingen’s evolving cityscape. With its blend of history, fashion, and innovation, The Museum invites visitors to delve into the rich heritage that shaped Outletcity Metzingen into a global shopping icon.
The Outletcity Welcome Centre, the Lounge and the Atelier
The Outletcity Welcome Centre spans 600 square metres and serves as the first point of contact for visitors, offering assistance with any queries and conveniences they may need.
Designed with a modern yet cosy aesthetic, the space creates a welcoming atmosphere that is both functional and warm, ensuring guests feel comfortable from the moment they arrive.
For VIP guests, the experience is elevated with access to the exclusive lounge, where they can unwind with refreshing drinks and delicacies in a refined, relaxed setting.
The lounge provides a serene environment for a shopping break, offering a space to recharge while enjoying light refreshments. Additionally, at the Atelier, guests have the opportunity to indulge in private shopping sessions guided by a professional personal assistant, adding a personal touch to their luxury shopping experience.
Seamless Connectivity and Comprehensive Services at Outletcity
Outletcity is committed to delivering an exceptional shopping experience for visitors at every touchpoint. To enhance digitalization and improve convenience, Outletcity has implemented a seamless Wi-Fi coverage across the whole city which makes it easy for international visitors to navigate across the city with the Outletcity App and make use of all provided services.
Additional amenities such as baby changing rooms, barrier-free toilets, Muslim prayer rooms, ATMs, e-charging stations, lockers, and services like power bank, buggies, and wheelchair hire at the Welcome Center further enhance the visitor experience.
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Moxy Outletcity Metzingen
Moxy Outletcity Metzingen is a vibrant fashion and lifestyle hotel. The young and stylish Moxy brand with over 150 hotels worldwide is part of the Marriott group . Perfectly suited for tourists, business travellers, and shoppers alike, Moxy offers a comfortable stay right in the heart of the Outletcity.
Whether you’re planning to explore the luxury stores or discover the nearby region, the hotel’s central location adds to the overall Outletcity experience. Stylish and playful design elements give Moxy its unique character, with the lobby resembling a fashion runway, creating a chic atmosphere that embodies the fashion-forward essence of Outletcity Metzingen.
As a hotel nestled in the heart of a premium shopping destination, Moxy Outletcity Metzingen caters to fashion lovers, adventurers, and anyone seeking a trendy urban retreat. The hotel provides not just modern comfort, but also offers guests immediate access to flagship stores of leading designer brands.
Its fashionable and lively atmosphere makes it a perfect place to stay for those looking to immerse themselves in the Outletcity lifestyle. Additionally, the hotel offers stunning views of both the world-renowned brands and the natural beauty surrounding Metzingen, making it a must-visit for those seeking a mix of shopping and leisure.
Enzian Clinic Metzingen
The Enzian Clinic Metzingen adds a unique dimension to the overall experience of Outletcity Metzingen by offering visitors a seamless blend of health, beauty, and wellness.
The clinic allows fashion-conscious visitors to enhance their appearance and well-being. After a day of luxury shopping, guests can take advantage of the clinic’s specialised treatments, such as dental implants, facial cosmetic surgery, and minimally invasive procedures, making it a one-stop destination for self-care.
The clinic emphasizes natural beauty, utilising materials from nature or the patient’s own body. At the clinic, treatments range from minimally invasive techniques to more complex surgeries. Advanced technologies such as low-radiation 3D imaging provide precise diagnostics, while conservative surgeries are performed using microscopes for enhanced accuracy. The clinic also offers modern laser treatments as an alternative to traditional methods.